The Court said that if an advertisement as innocuous as Puro's is to be injuncted, one may as well completely do away with the concept of comparative advertising altogether.
Referring to various judgments on this subject, the high court said, "No prima facie case is, therefore, made out, to injunct the broadcasting or display of the impugned advertisement".
The Delhi High Court has observed that comparative advertising includes the right to show the competing product but denigration or disparaging rival’s product is impermissible. “While it is.
Talk of a draft proposal regarding Green Claims (“the Proposal” or “Green Claims Directive Proposal”) has emerged earlier this year. As a part of the EU’s new Circular Economy Action.