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Out of shape: From gyms to yoga centres, the pandemic has completely transformed the fitness industry (Pic: Grand Slam Fitness) Synopsis A health crisis has thrown the fitness industry into disarray. Can it beat the Covid storm again and find its feet? For Nikhil Kakkar, COO of fitness chain Gold’s Gym, time seems to be playing on repeat mode. He recalls how gyms and fitness centres were the first ones to shut last year and the last ones to open. This year too, the situation has been no different. At a time of acute uncertainty and hardship amid Covid’s severe second wave that has gripped the nation, it is the fixed costs such as rentals, salaries and electricity which are playing heavily on ....
Updated: January 13, 2021 13:22 IST To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay Share Article AAA To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay In a departure from raucous partying on New Year’s Eve, 10,000 people celebrated across HealthifyMe’s social media channels, in a ‘Digital Dance Party’ with DJ GoApu. It was symbolic of 2020, a year during which most of us had been indoors and glued to screens. People attended free of cost, as cities in India went under a night curfew in view of COVID-19. The event was meant to kick off the diet-fitness platform’s FitFest 21, an app-only festival to promote the ecosystem of healthy living. ....