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Updated: January 13, 2021 13:22 IST To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay Share Article AAA To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay In a departure from raucous partying on New Year’s Eve, 10,000 people celebrated across HealthifyMe’s social media channels, in a ‘Digital Dance Party’ with DJ GoApu. It was symbolic of 2020, a year during which most of us had been indoors and glued to screens. People attended free of cost, as cities in India went under a night curfew in view of COVID-19. The event was meant to kick off the diet-fitness platform’s FitFest 21, an app-only festival to promote the ecosystem of healthy living.

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