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Thursday, June 17, 2021 | TALKERS magazine

Thursday, June 17, 2021 | TALKERS magazine
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Nielsen's April 2021 Survey Says Americans Are Returning To Radio

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Nielsen s April 2021 Survey Says Americans Are Returning To Radio
May 20, 2021 at 1:20 AM (PT)
April 2021 Survey Says Americans Are Returning To Radio
According to NIELSEN s APRIL 2021 PPM Survey, radio listening is on the rise. The most recent survey revealed new gains in radio listening across the number of markets for the second month in a row. As AMERICA continues to reopen, consumers are returning to radio in numbers not seen in over half a year. Radio’s weekly reach is at the highest levels since MARCH 2020:121 million weekly consumers since COVID-19 s impact began to take hold. Since the beginning of 2021, radio has added more than five million new weekly listeners. ....

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Thursday, May 20, 2021 | TALKERS magazine

Radio America to have âThe Dana Showâ starring
Dana Loesch fill the 12:00 noon to 3:00 pm ET daypart formerly occupied by
Rush Limbaugh on many of its news/talk stations. Burack says his sources say itâs in the âadvanced stagesâ but not a done deal just yet. The story also says that video platform
The First â which simulcasts video of Loeschâs radio program as well as that of other talk hosts such as
Buck Sexton,
Bill OâReilly, and
Jesse Kelly â is launching a daily TV-only, one-hour show hosted by Dana Loesch that will air at 6:00 pm ET.
Bonnevilleâs KTTH-AM, Seattle Adds Dan Bongino Show. Seattle news/talk KTTH-AM is adding ....

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IRS+ Launches New Product Offering for Advertisers Seeking to Reach Local Audiences

IRS+ Launches New Product Offering for Advertisers Seeking to Reach Local Audiences
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Denver Radio Ratings Champs in 2020 Update

The COVID-19 pandemic has brutalized traditional media, including radio, where stations facing an incredibly challenging marketplace are in a financial death match to survive. And in Denver in 2020, a public-radio giant bested every commercial rival during morning drive, the most competitive and lucrative part of the broadcasting day.
Nielsen ratings obtained by
Westword show that KCFR/90.1 FM, the news arm of Colorado Public Radio, was number one in the Denver-Boulder area in two broad demographic areas: 12+ (all listeners age twelve and older) and 35+ (those age 35 and older) during the 5 to 9 a.m. weekday slot over last year as a whole. And the outlet s top-ranking performance held true for the final three months of 2020, when KCFR s lead grew even larger over its advertising-based contenders. ....

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