Public Broadcasting Of Colorado Inc News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The COVID-19 pandemic has brutalized traditional media, including radio, where stations facing an incredibly challenging marketplace are in a financial death match to survive. And in Denver in 2020, a public-radio giant bested every commercial rival during morning drive, the most competitive and lucrative part of the broadcasting day.
Nielsen ratings obtained by
Westword show that KCFR/90.1 FM, the news arm of Colorado Public Radio, was number one in the Denver-Boulder area in two broad demographic areas: 12+ (all listeners age twelve and older) and 35+ (those age 35 and older) during the 5 to 9 a.m. weekday slot over last year as a whole. And the outlet s top-ranking performance held true for the final three months of 2020, when KCFR s lead grew even larger over its advertising-based contenders. ....

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