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Coveo Recognized as an Innovator in Knowledge Management by KMWorld

Coveo Recognized as an Innovator in Knowledge Management by KMWorld
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Again, Coveo named to annual list honoring the technology providers that matter most in the digital workplace
MONTREAL (PRWEB)
March 09, 2021
Coveo, a leader in relevance platforms that transform search, recommendations, and personalization, today announced that it was included in KMWorld’s annual list of 100 Companies that Matter Most in Knowledge Management. KMWorld has honored Coveo with this distinction 15 out of the past 16 years since Coveo’s first listing in 2006.
Coveo’s knowledge management leadership follows adoption of its solutions to aid employee proficiency. Coveo’s recently published Relevance Report found that workers surveyed spend an average of 2.5 hours every day searching for internal information needed to do their jobs, in part because 41% of all the information companies provide to ....

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Coveo Research Finds Lack of Online Relevance Costing Revenue, Impeding Customer Service, Overwhelming Employees, Turning off Shoppers

Coveo Research Finds Lack of Online Relevance Costing Revenue, Impeding Customer Service, Overwhelming Employees, Turning off Shoppers
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Data: The secret to captivating the multi-screen consumer

3 min read
Sam Tan, Xandr
Integrating primary data and identity solutions at scale is critical for marketers that want to better connect with today’s multi-screen consumers, argues Xandr’s Sam Tan.
Marketing and advertising professionals around the world have long been working to find more assertive solutions that offer greater transparency and efficiency at lower costs. In a highly disruptive environment – inclusive of rapidly evolving technology, regulations and consumption habits – it is not always possible to visualise the future of advertising clearly.
What we do know is that today’s multi-screen consumers appreciate advertising when it is truly relevant, meaning it meets their needs or it makes sense based on the content they’re watching, reading or listening to. ....

Relevance Report , சம்பந்தம் அறிக்கை ,

Aussie advertisers least satisfied with measurement, says industry report

Aussie advertisers least satisfied with measurement, says industry report
January 6, 2021 10:02
According to research by ad tech firm Xandr and Advertiser Perceptions, advertisers in Australia are the least satisfied of all advertisers globally surveyed with measurement solutions available, with only 11% satisfied.
Xandr’s Relevance Report, which for the first time included 140 Australian respondents along with Brazilian, British, French, German, and US respondents, explored how advertisers are ensuring that the campaigns they deliver are meeting goals and consumer preferences. Results were collected in September 2020.
When it comes to using the data effectively for measurement of advertising, only one-in-five US advertisers are very satisfied with their end-of-campaign measurement data. Advertisers in Australia say lack of standard cross-screen measurement is a leading challenge that prevents them from using data effectively. Only 18% of Australian marketers ....

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