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Sapporo Breweries set to start Yebisu beer sale in Singapore
Sapporo Breweries Ltd. will start selling Yebisu beer in Singapore on Tuesday, hoping to capitalize on strong demand for Japanese-brand products among local consumers.
The Japanese brewer said it has selected the 350-mililiter Yebisu can from among the varied lineup of the long-established beer brand for sale through local distributors.
Photo shows Yebisu beer of Sapporo Breweries Ltd. (Photo courtesy of Sapporo Breweries Ltd.) (NNA/Kyodo)
Pokka Pte. Ltd., a local subsidiary of the Sapporo group, and wholesaler Makoto-Ya (S) Pte. Ltd., which deals with Japanese food and beverages, will act as sales representatives, a Sapporo spokesperson in Tokyo told NNA.
Mar 16, 2021
Sapporo Holdings Ltd. is planning to set up a brewery in the U.S. by the end of 2024, as the top-selling Japanese beer in the American market seeks to expand its market share and cut costs. I would like to have a production base on the West Coast,” Hiroyuki Nose, Sapporo Breweries’ vice president of marketing, said in an interview. We make and import most of it from Canada and there are logistical costs. This is a challenge for us.”
The Tokyo-based beverage maker hasn’t been able to scale up beer brewing in North America its largest overseas market, according to Nose, who’s set to become president of alcoholic drinks business Sapporo Breweries at the end of March. Sapporo may also look at acquiring a brewery or expanding its contract manufacturing in the U.S. as part of the efforts, he said, declining to share more details such as investment or the brewing capacity being planned.
Sapporo Holdings Ltd is planning to set up a brewery in the US by the end of 2024, as the top-selling Japanese beer in the US market seeks to expand its market share and cut costs.
“I would like to have a production base on the west coast,” Hiroyuki Nose, Sapporo Breweries’ vice president of marketing, said in an interview. “We make and import most of it from Canada and there are logistical costs. This is a challenge for us.”
The Tokyo-based beverage maker has not been able to scale up beer brewing in North America its largest overseas market,
Sapporo decides to sell new beer with English mistake on label Jan. 17 05:54 am JST Jan. 17 | 06:17 am JST TOKYO
It was a sad day for beer lovers across Japan on Jan 8, when Sapporo Breweries put the lid on an exclusive new brew release just four days before it was due to go on sale.
According to the company, the new beer, called Kaitakushi Beer Tailored, used the same traditional manufacturing methods as Japan’s first beer factory, Kaitakushi Brewery, founded in Sapporo, Hokkaido, in 1897, and was set to be sold exclusively at FamilyMart convenience stores around the country on Jan 12.
However, the beer’s release was pulled from sale before even making it to stores, and the problem wasn’t connected to the beer itself but the cans they were packaged in, as they were found to contain a spelling mistake on the label.