Sapporo Breweries set to start Yebisu beer sale in Singapore
Sapporo Breweries Ltd. will start selling Yebisu beer in Singapore on Tuesday, hoping to capitalize on strong demand for Japanese-brand products among local consumers.
The Japanese brewer said it has selected the 350-mililiter Yebisu can from among the varied lineup of the long-established beer brand for sale through local distributors.
Photo shows Yebisu beer of Sapporo Breweries Ltd. (Photo courtesy of Sapporo Breweries Ltd.) (NNA/Kyodo)
Pokka Pte. Ltd., a local subsidiary of the Sapporo group, and wholesaler Makoto-Ya (S) Pte. Ltd., which deals with Japanese food and beverages, will act as sales representatives, a Sapporo spokesperson in Tokyo told NNA.
Mar 16, 2021
Sapporo Holdings Ltd. is planning to set up a brewery in the U.S. by the end of 2024, as the top-selling Japanese beer in the American market seeks to expand its market share and cut costs. I would like to have a production base on the West Coast,” Hiroyuki Nose, Sapporo Breweries’ vice president of marketing, said in an interview. We make and import most of it from Canada and there are logistical costs. This is a challenge for us.”
The Tokyo-based beverage maker hasn’t been able to scale up beer brewing in North America its largest overseas market, according to Nose, who’s set to become president of alcoholic drinks business Sapporo Breweries at the end of March. Sapporo may also look at acquiring a brewery or expanding its contract manufacturing in the U.S. as part of the efforts, he said, declining to share more details such as investment or the brewing capacity being planned.
(Bloomberg) Sapporo Holdings Ltd. is planning to set up a brewery in the U.S. by the end of 2024, as the top-selling Japanese beer in the American market…
Sapporo Holdings Ltd is planning to set up a brewery in the US by the end of 2024, as the top-selling Japanese beer in the US market seeks to expand its market share and cut costs.
“I would like to have a production base on the west coast,” Hiroyuki Nose, Sapporo Breweries’ vice president of marketing, said in an interview. “We make and import most of it from Canada and there are logistical costs. This is a challenge for us.”
The Tokyo-based beverage maker has not been able to scale up beer brewing in North America its largest overseas market,