Sapporo Breweries set to start Yebisu beer sale in Singapore
Sapporo Breweries Ltd. will start selling Yebisu beer in Singapore on Tuesday, hoping to capitalize on strong demand for Japanese-brand products among local consumers.
The Japanese brewer said it has selected the 350-mililiter Yebisu can from among the varied lineup of the long-established beer brand for sale through local distributors.
Photo shows Yebisu beer of Sapporo Breweries Ltd. (Photo courtesy of Sapporo Breweries Ltd.) (NNA/Kyodo)
Pokka Pte. Ltd., a local subsidiary of the Sapporo group, and wholesaler Makoto-Ya (S) Pte. Ltd., which deals with Japanese food and beverages, will act as sales representatives, a Sapporo spokesperson in Tokyo told NNA.