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Top 5 Marketing Automation Solutions by Market Share

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. ....

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Oktopost Secures $20M in Growth Equity Funding

Oktopost Secures $20M in Growth Equity Funding
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Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform

Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform
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Salesforce Debuts Digital 360 Innovations at Connections

PHOTO:
Willis Lam
Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce debuted these new technologies and more at the Connections opening keynote on June 2nd.
New technologies from Salesforce combine data and digital to bring together marketing, commerce, sales and service in a way that centers digital strategy.
âBeing digital first and customer-centric has never been more important,â said David Schmaier, President and Chief Product Officer, Salesforce in a press statement. âWith Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.â ....

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Here Is How To Liberate Your Marketers From Mundane Tasks Using AI

PHOTO:
Adobe
In 2020 the world saw massive changes in consumer behavior due to the ongoing pandemic. Those changes were not an about-face, but an acceleration of existing trends in digitally-centric behavior that the health crisis only helped to amplify and push forward.
Within the first three months of the pandemic, ecommerce experienced ten years of growth in just ninety days, according to McKinsey & Company, while the global pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years, according to a study by IBM.
This explosion in new consumer behavior has changed customersâ expectations of brands and their interactions with them. A study by Experian reveals 60% of customers now have higher expectations of their digital experience than before COVID-19. ....

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