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#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes


Photo by Startup Stock Photos from Pexels
Despite the posturing, all the big players are implementing changes under the guise of privacy protection, each with their own challenges for advertisers and the greater digital marketing ecosystem.
In a three-part series, tech and strategy experts at global digital marketing specialist, Incubeta, look at The Future of Measurement and how marketing leaders should prepare for the coming changes.
Here s a look at the iOS 14 changes and how they will impact advertisers and agencies.
Increased privacy - great for consumers, not so much for advertisers
Jade Arenstein, Head of Data Strategy and Analytics at IncubetaMore than any other recent regulatory requirement, the European Union’s General Data Protection Regulation (GDPR) really kicked privacy up a gear. Strict requirements governing how personal data is saved, stored and used means companies have to place the rights of the consumer at the heart of how they do bus ....

Colleen Rose , Johan Walters , European Union , Tech Solutions Consultant At Incubeta , Audience Network , Startup Stock Photos , Data Strategy , General Data Protection Regulation , Intelligent Tracking Protection , Lead Tech Solutions Consultant , சக உயர்ந்தது , ஜோஹன் வால்டர்ஸ் , ஐரோப்பிய தொழிற்சங்கம் , பார்வையாளர்கள் வலைப்பின்னல் , தொடக்க ஸ்டாக் புகைப்படங்கள் , தகவல்கள் மூலோபாயம் , ஜநரல் தகவல்கள் ப்ரொடெக்ஶந் ஒழுங்குமுறை , புத்திசாலி கண்காணிப்பு ப்ரொடெக்ஶந் ,

Direct Marketing in South Africa


Henley MBA student Collen Mashawana is helping build communities during a pandemicThere are many aspects to the Henley Executive MBA that make it stand out from every other MBA programme offered on the continent, not least the fact that it is the only international MBA offered in South Africa. But there are two other aspects that are extremely close to Henley Africa dean and director Jon Foster-Pedley s heart: serving the community and active learning. Issued by Henley Business School
Judgment confirms importance of disclosure of records in litigationIn a recent case where a claimant for damages sought to prevent the disclosure of her medical records, the rules of court were found to override other legislation relating to confidentiality of personal information. By Sandra Sithole ....

South Africa , North West , South Africa General , Colleen Rose , Marketing Association , Company News , Agency Search , Marketing Association Of South Africa Assegai , Agency Credentials Award , Assegai Awards , Rugby World Cup , Direct Marketing Association , Sam Dream , Assegai Integrated Marketing Awards , Independent Agency Search , Credentials Award , வடக்கு மேற்கு , சக உயர்ந்தது , சந்தைப்படுத்தல் சங்கம் , நிறுவனம் செய்தி , அஸ்ஸெகை விருதுகள் , ரக்பி உலகம் கோப்பை , நேரடி சந்தைப்படுத்தல் சங்கம் , சாம் கனவு , அஸ்ஸெகை ஒருங்கிணைந்த சந்தைப்படுத்தல் விருதுகள் , சான்றுகளை விருது ,