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Growth hacking your app development process for greater visibility


7:59 AM MYT
IN a competitive world that’s very quickly becoming more digitalised and advanced, new ways of marketing ideas or products are key to reach a large target audience fast.
Coined in 2010 by entrepreneur and startup advisor Sean Ellis, the term “growth hacking” means prioritising scalable growth and following a process of forming and testing ideas.
It should be analytical enough to identify the growth drivers that work and the ones to shelve.
For app developers, this method is one of the many strategies to adopt to optimise in each step of their mobile app life cycle.
And with Huawei having launched its second AppsUP contest last month, this would be one of the methods contestants can use to edge up their growth potential. ....

United States , Shane Shan , Adam Ardisasmita , Sean Ellis , Gwen Guo , Ryan Chan , Tech Centre , Huawei Mobile Services , Singapore Games Association , Global Business Development , Apac Huawei Consumer Cloud Service , Malaysia Digital Economy Corporation , Play Tech Centre , Jojo Flores , Digital Economy Corporation , Global Growth Acceleration , Games Association , Huawei Consumer Cloud Service , Latin America , Mainland China , Middle East , Best App , Best Game , Best Social Impact Award , Honorable App Award , Most Popular App Award ,

GI 100 | Game Changers -- Part Four


As 2020 draws to a close, many will reflect on 12 months defined by stress, upheaval, and the urgent need to confront some difficult truths about the way the games industry operates, and the myriad ways it can be a better and more inclusive place.
But just as that process of self-examination is necessary, so too is recognition for those already working to solve those problems. In this GI 100 series we will profile 100 individuals and organisations making progress in vital areas like diversity, accessibility, charity, mental health, progressive politics, lifting emerging markets, uniting communities, and more people whose stories can show us how this industry can be that better and more inclusive place. ....

Saudi Arabia , Kingdom Of Saudi Arabia , Elizabeth Lapens , Tasneem Salim , James Mielke , Meagan Byrne , Gustavo Arcanjo , John Davis , Camila Malaman , Najla Al Ariefy , Hisashi Koshimizu , Ghada Almoqbel , Refstrup Astrid , Julie Chalmette , Hasnul Samsuddin , Dylan Cuthbert , Gwen Guo , Masahiko Murakami , Tanya Depass , Archer Pechawis , Mayara Fortin , Felwa Al Swailem , Astrid Refstrup , Shouichi Tominaga , Guo Gwen , Marina Pecoraro ,