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GSMA | COVID-19: Strengthening well-being through innovation

GSMA | COVID-19: Strengthening well-being through innovation
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Facebook Gaming – Connecting the dots: The data behind women in gaming | Business News

Facebook Gaming – Connecting the dots: The data behind women in gaming | Business News
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Gaming in the time of Covid: why 2021 is different

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With unprecedented circumstances emanating from the ongoing global pandemic, we have probably got to the point when it’s finally fair to conclude that marketers across industries have already adjusted to the new normal. Due to prolonged lockdowns imposed by governments around the world, people continue to stay at home en masse, having to come up with ways to unwind, relieve stress, and connect with their family and friends. As more diverse groups flock to video gaming and discover a never-ceasing joy in hanging out on the virtual islands in Animal Crossing, gaming and esports present a plethora of opportunities for advertisers who have appeared to be on the lookout for new channels to reach their target audience. However, do ....

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Facebook Gaming: Prepare for 2021 with new gaming audience insights | Business News

By Stephen Gray, Vertical Research Manager at Facebook
With more people staying home due to shelter-in-place and social distancing measures, 2020 brought disruption to many industries. And despite a surge in new and lapsed players, gaming was no exception. More people were playing, watching and streaming than ever before. This growing demand for gaming has meant finding fresh ways of connecting with new players, bringing in new gamers as well as reengaging lapsed ones.
To understand the behavior of these new mobile gamers and the evolving game motivations of existing gamers, we surveyed consumers in nine countries to look at consumer behavior after March 2020. This article delves into data from four of those key strategic markets for many developers: US, UK, Germany, and South Korea. This research forms the basis for a new report, Games Marketing Insights for 2021, which is available to download for free today. ....

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How advertisers can level up their marketing to unlock the new diverse gaming universe

How advertisers can level up their marketing to unlock the new diverse gaming universe
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