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The Habit Burger Grill chief branding officer on menu development


The newest Yum Brands subsidiary turned to comfort food, including a new fried chicken sandwich
The Habit Burger Grill is the latest addition to the Yum Brands family, but its arrival as a new sister concept to KFC, Pizza Hut and Taco Bell came at an inopportune moment: The deal was closed last March, just as restaurants across the country were shutting down in the face of the coronavirus pandemic. The integration of The Habit into the rest of the company understandably took a backseat to the group’s immediate needs, as did fun projects like new product development.
In this podcast, The Habit’s chief branding officer, Iwona Alter, shares how the chain, which now has close to 300 locations, adjusted its promotional schedule of new items while still keeping the research & development process moving forward with items like the Chicken Caprese on Grilled Ciabatta and its biggest rollout during the pandemic new fried chicken items, including a sandwich, of course, ....

Taco Bell , Yum Brands , Pizza Hut , Habit Burger Grill , Iwona Alter , Chicken Caprese , Grilled Ciabatta , Bret Thorn , டகோ மணி , யும் பிராண்டுகள் , பீஸ்ஸா குடிசை , பழக்கம் பர்கர் கிரில் , இவோண மாற்ற , கோழி காப்ரெஸ் , வறுக்கப்பட்ட சியபத்த , ப்ரெட் முள் ,