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Premium economy seems set to grow in importance to airlines as the world starts to recover from the COVID-19 crisis, with what was already the most profitable real estate by area looking to benefit from downgrading business travellers, pent-up premium leisure demand, and passengers who after years of staying two metres away from people don’t want to sit at hugging distance of a stranger. With the industry in dire straits, installing a fully new hard product is expensive, complex, and time-consuming, and even adding modifications is complex, as the COVID-19 screens mooted last year have shown us. But what about taking a leaf from the book of responses to the pandemic, and thinking about selling an empty middle seat, as many airlines did during the early pandemic? Could airlines add a middle-seat-economy class, whether or not that’s branded as premium economy? ....
Access all areas. Factorydesign creates show-stopping hybrid all-aisle-access business class seat for narrow bodies Hot on the heels of its Vantage Solo design (now being manufactured by Thompson Aero Seating), London-based Factorydesign has revealed details about its mid-market hybrid business class seat for narrow body long-haul aircraft. Trying to navigate the economics and ergonomics of a premium product on a narrow body aircraft proves one of the most difficult balancing acts. Economics of these aircraft doesn’t allow for a traditional all-aisle access lie-flat business class seat, which passengers have now been spoilt by on wide-bodied aircraft. Thompson Aero’s Vantage Solo design originally conceived by Factorydesign ....
When Virgin Australia takes delivery of its 737 MAX 10 aircraft starting in 2023, it will be as part of the airline’s future: charting a #PaxEx path between its primary competitors, full-service Qantas and low-cost carrier Jetstar, both owned by the Qantas Group. The MAX 10s, says chief executive officer and managing director (and former Jetstar boss) Jayne Hrdlicka, are aimed at “high-density domestic and short-haul international routes or where there are constraints due to slot availability limitations”. In Australia, that’s likely to mean the Melbourne-Sydney-Brisbane triangle where the recliner seats Virgin offers on its existing 737 fleet are just fine for the one to two hour hop plus transcontinental flights to Perth, previously operated by the airline’s fleet of Airbus A330-200s on busy routes, where recliners aren’t quite up to business class snuff. ....