JetBlue shows it means business with its new Transatlantic Mint product
JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic Business Class market with a totally reimagined version of its popular Mint experience.
In comparison to its original 2014 product, JetBlue’s first complete redesign of Mint again sets a new standard – this time on transatlantic flights – featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and countless design touches that help every customer feel at home in the air.
Feb 1, 2021
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
It’s almost here! After five years of research and development, JetBlue is finally ready to show off its next-generation business-class product, launching soon on flights to Europe and within the U.S.
Each new business-class seat will offer a sliding door, and every cabin will feature two versions of the new product.
First, the airline’s extra-spacious Mint Studios will be positioned at the bulkhead row, with two windows each, more personal space, a belted side seat (for guests to join for a chat or meal) and a larger 22-inch display, as seen in the rendering below.
When Virgin Australia takes delivery of its 737 MAX 10 aircraft starting in 2023, it will be as part of the airline’s future: charting a
#PaxEx path between its primary competitors, full-service Qantas and low-cost carrier Jetstar, both owned by the Qantas Group.
The MAX 10s, says chief executive officer and managing director (and former Jetstar boss) Jayne Hrdlicka, are aimed at “high-density domestic and short-haul international routes or where there are constraints due to slot availability limitations”.
In Australia, that’s likely to mean the Melbourne-Sydney-Brisbane triangle where the recliner seats Virgin offers on its existing 737 fleet are just fine for the one to two hour hop plus transcontinental flights to Perth, previously operated by the airline’s fleet of Airbus A330-200s on busy routes, where recliners aren’t quite up to business class snuff.