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By: Gideon Gottfried
Coca-Cola Arena in Dubai.The building won Venue of the Year at The Middle East Event Awards.
The 2021 Middle East Event Awards took place as a virtual ceremony, April 5.
Live Nation Middle East won in the Best Music Event category for promoting the concerts during Diriyah Season, a month-long celebration featuring various event genres that ran Nov. 22-Dec. 21, 2019.
The 17,000 capacity Coca-Cola Arena in Dubai, operated by ASM Global, was awarded in the Venue of the Year category. The team has been bringing events with a live audience back since November 2020, when the building introduced a sophisticated hygiene concept as part of ASM Global’s VenueShield initiative.
With a rising demand for such services, lifestyle brands such as Privilee, which offer access to hotels and their facilities in exchange for a monthly membership, have amassed a loyal following.
Jennifer Crowther, who works for the British Mums website, says she signed up for Privilee after hearing positive reviews from other parents in the online community.
“In the summer of 2020, they were having a special three-month offer. Considering the circumstances, we signed up as a family. We found that it was good value for money as it allowed us to explore the UAE more at a time when we weren’t able to travel.”