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Unique vodka brand unveils cocktail-friendly variety to celebrate summer

Unique vodka brand unveils cocktail-friendly variety to celebrate summer
CÎROC’s new limited-edition variant, Summer Citrus, is packaged in a unique sunset coloured bottle and has a sweet, fruity flavour
Updated
Summer Citrus, is packaged in a unique sunset coloured bottle and has a sweet, fruity flavour.
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Diageo Adds Summer Variant To Cîroc Range

11th May 2021
Diageoâs premium vodka brand CÃ®roc has added a âSummer Citrusâ (37.5% ABV) variant to its portfolio.
Available in a 70cl format, the limited-edition expression combines French grapes with blood orange and lime. Summer Citrus will be available in selected retailers and wholesalers from this week and roll out to the on-trade later this year.
The company highlighted that sales of flavoured vodka variants are accelerating, with the segment having experienced a 39% growth in the off-trade. Total value sales of CÃ®roc are up by 28%.
The launch of CÃ®roc Summer Citrus will be supported by a consumer marketing campaign. ....

Laura Pearce , Summer Citru , Summer Citrus , Category Marketing Director , லாரா பியர்ஸ் , கோடை சிட்ரஸ் ,

Cîroc gears up for summer with new flavoured vodka

Cîroc gears up for summer with new flavoured vodka
Print
Luxury vodka brand Cîroc is expanding its portfolio with a Summer Citrus variant.
The 700mlm bottle is available now and retails at £35.90, combining Fresh grapes with blood orange and lime.
Brand owner Diageo said sales of flavoured vodka are accelerating in the off-trade with a 39% growth and total sales of Cîroc are up by 28%.
Laura Pearce, category marketing director at Diageo, said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to all celebratory occasions.
“We are extremely excited about the latest launch, Summer Citrus, as it offers consumers something new just ahead of the summer season.” ....

Laura Pearce , Summer Citrus , லாரா பியர்ஸ் , கோடை சிட்ரஸ் ,

Cîroc launches Summer Citrus spirit drink

Cîroc launches Summer Citrus spirit drink
17th March, 2021 by Nicola Carruthers
Diageo has expanded its Cîroc range with a new limited edition spirit drink, called Summer Citrus.
Sean ‘Diddy’ Combs teamed up with Diageo to launch the new Cîroc Summer Citrus
Launched ahead of summer, Cîroc Summer Citrus is described as a ‘full-bodied’ spirit made with vodka distilled from French grapes and infused with ‘natural’ orange and citrus flavours.
On the nose, the expression offers blood orange and tangy citrus, with hints of lime zest.
Rapper Sean ‘Diddy’ Combs, Cîroc’s brand partner, said: “Start your summer celebrations early with our new limited time offering, Cîroc Summer Citrus. The perfect complement to your summer celebrations with friends and family.” ....

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Shanken News Daily: Exclusive news and research on the wine, spirits and beer business

Shanken News Daily: Exclusive news and research on the wine, spirits and beer business
shankennewsdaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shankennewsdaily.com Daily Mail and Mail on Sunday newspapers.

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