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Low-calorie, 30% ABV botanical vodka, Trøve launches Distil Plc, owner of premium drinks brands RedLeg Spiced Rum, Blackwoods Gin and Vodka, Blavod Black Vodka, Jago s Cream Liqueur and Diva Vodka, has announced the launch of Trøve, a new range of lower ABV (30%) botanical vodkas distilled with real fruit and botanicals. Trøve’s three variants – Valencian Orange with Lime, Green Apple with Ginger, and Raspberry with Lemongrass and Mint – are made with 100% natural ingredients, zero sugar or carbohydrates and is just 41 calories per 25ml serving and have been created in partnership with master distiller Sion Edwards – the founder of Warner’s Gin. ....
11th May 2021 Diageoâs premium vodka brand Cîroc has added a âSummer Citrusâ (37.5% ABV) variant to its portfolio. Available in a 70cl format, the limited-edition expression combines French grapes with blood orange and lime. Summer Citrus will be available in selected retailers and wholesalers from this week and roll out to the on-trade later this year. The company highlighted that sales of flavoured vodka variants are accelerating, with the segment having experienced a 39% growth in the off-trade. Total value sales of Cîroc are up by 28%. The launch of Cîroc Summer Citrus will be supported by a consumer marketing campaign. ....