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Share: SINGAPORE and SANDPOINT, Idaho, Mar. 10, 2021 /PRNewswire-PRWeb/ Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt s existing and new advertisers will benefit from the Kochava Collective s privacy-first mobile data. With the partnership, Bidsopt s user traffic will be matched with more than 9 billion of the Kochava Collective s devices that are derived from precise real-world visits. This will give marketers a unique added knowledge about their customers behavior and spending patterns, serving as a powerful tool for new customer acquisition and retention campaigns. Understanding a user s interest and affinity toward certain brands or products improves the capabilities of a mark ....