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Share: SINGAPORE and SANDPOINT, Idaho, Mar. 10, 2021 /PRNewswire-PRWeb/ Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt s existing and new advertisers will benefit from the Kochava Collective s privacy-first mobile data. With the partnership, Bidsopt s user traffic will be matched with more than 9 billion of the Kochava Collective s devices that are derived from precise real-world visits. This will give marketers a unique added knowledge about their customers behavior and spending patterns, serving as a powerful tool for new customer acquisition and retention campaigns. Understanding a user s interest and affinity toward certain brands or products improves the capabilities of a mark ....
Press release content from Business Wire. The AP news staff was not involved in its creation. Kochava Named a Certified TikTok Marketing Partner February 1, 2021 GMT SANDPOINT, Idaho (BUSINESS WIRE) Feb 1, 2021 Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced it has earned the TikTok Marketing Partner designation. TikTok is the leading destination for short-form mobile video. The company’s mission is to inspire creativity and bring joy. TikTok For Business is the company’s global platform for marketing solutions designed to give brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community. ....
Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry„¢ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention. ....
Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns SANDPOINT, Idaho (Business Wire) Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry™ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention. “The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing c ....
Kochava Foundry™ Delivers AdTech’s Need For Customized Analytics Services SANDPOINT, Idaho–(BUSINESS WIRE)–Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry™ is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom incremental medialift analysis, user lifecycle tools, predictive churn, and customer lifetime value (LTV) models to increase retention. “The app and connected device marketplace is growing at exponential rates,” said Grant Simmons, Vice President of Kochava Foundry. “Our mission is to provide tailored services and custom research for brands to meet their unique business and marketing campaign goa ....