Coca-Cola Australia has launched a campaign unveiling a new recipe and a new look for Coca-Cola No Sugar created by Ogilvy Global, which has been adapted locally.
Coca Cola s first Australian alcoholic beverage launches via Hero + McCann mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
May 27, 2021
Oceania has become the latest region to form a Plastics Pact, which has set out targets to reduce plastics waste by 2025.
The Anzpac Plastics Pact unites businesses, NGOs and governments from across the plastics supply chain in Australia, New Zealand and the Pacific Islands behind a “shared vision” of a circular economy for plastics, where it never becomes waste or pollution.
Led by the Australian Packaging Covenant Organisation (APCO), it has set out four targets to achieve by 2025. The first two are to eliminate the unnecessary and problematic plastics packaging through redesign, innovation and alternative (reuse) delivery models; and making 100 per cent of plastics packaging reusable, recyclable or compostable.
Barista Bros introduces the New Epic Taste with No Added Sugar range in latest campaign via BMF campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Coca-Cola launches global review of media and creative accounts
December 10, 2020 10:37
Coca-Cola has launched a global review of its media and creative accounts, in an effort to “fundamentally transform and dramatically improve the effectiveness and efficiency” of its marketing investments by consolidating its agency rosters.
A Coca-Cola spokesperson told Mumbrella: “By improving our processes, eliminating duplication and optimising spend, we will generate significant savings to fuel reinvestment in our brands.
Coca-Cola is reviewing its creative and media accounts
“Media and creative agency services require significant investment from our brands. They are also a crucial component of our ongoing digital transformation journey to drive our business. With that in mind, we have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational, and commercial needs of our new, networked organisation.”