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Keen punters get ‘handed’ the insights they want to inform their bets in dramatically visual fashion in a new brand campaign for Racing and Wagering Western Australia’s TABtouch via Clemenger BBDO.
TABtouch’s ‘The Reach’ brand campaign launched with AFL spots to coincide with the start of the
Underwear-clad models stand in a rainforest, surrounded by ferns. Sunlight shines through the morning mist. “Humans,” intones renowned primatologist Jane Goodall. “What unusual animals we are.”
As the camera pans over a closeup shot of a male model’s boxer briefs, the world’s foremost expert on chimpanzees says, “It’s a big job making our world a better place, but getting started? Well, that’s as easy as changing your underwear.”
This 30-second ad, for Australian underwear company Boody, is now airing. Billboards from the campaign will soon be erected around Sydney and Melbourne.
“It’s interesting,” says Michal Carrington, a researcher in ethical consumption at Melbourne
Dr. Jane Goodall has accomplished a lot in her life. But for the first time, at age 88, she's now fronting an underwear campaign. The renowned primatologist appears front.