Coca-Cola launches global review of media and creative accounts
December 10, 2020 10:37
Coca-Cola has launched a global review of its media and creative accounts, in an effort to “fundamentally transform and dramatically improve the effectiveness and efficiency” of its marketing investments by consolidating its agency rosters.
A Coca-Cola spokesperson told Mumbrella: “By improving our processes, eliminating duplication and optimising spend, we will generate significant savings to fuel reinvestment in our brands.
Coca-Cola is reviewing its creative and media accounts
“Media and creative agency services require significant investment from our brands. They are also a crucial component of our ongoing digital transformation journey to drive our business. With that in mind, we have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational, and commercial needs of our new, networked organisation.”