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How Stormi Steele turned her kitchen experiments into a hair care brand that booked nearly $20 million in sales last year


How Stormi Steele turned her kitchen experiments into a hair care brand that booked nearly $20 million in sales last year
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© Provided by Business Insider
Stormi Steele Stormi Steele
Stormi Steele is the founder of the hair care brand Canvas Beauty, a company she created from her kitchen experiments.
Canvas Beauty booked nearly $20 million in sales last year after Steele used paid social media advertising.
Steele shares the steps necessary for scaling a haircare business, including how to carve your own entrepreneurial path.
As a child growing up in De Kalb, Mississippi, a small town 120 miles west of the state capital, Stormi Steele felt her aspirations were feared instead of encouraged. ....

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How to Build a Successful Hair Care Business From Scratch


Stormi Steele
Stormi Steele is the founder of the hair care brand Canvas Beauty, a company she created from her kitchen experiments. 
Canvas Beauty Brand booked nearly $20 million in sales last year after Steele used paid social media advertising. 
Steele shares the steps necessary for scaling a hair care business, including how to carve your own entrepreneurial path. 
As a child growing up in De Kalb, Mississippi, a small town 120 miles west of the state capital, Stormi Steele felt her aspirations were feared instead of encouraged. 
No one pushed you to be ambitious if anything, they re more afraid of ambition, said Steele, 32, of her childhood. But as a child, I was always a dreamer.   ....

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Stormi Steele is ready to build a beauty empire - TheGrio


Stormi Steele is ready to build a beauty empire
theGrio spoke with the Canvas Beauty Brand CEO and motivational speaker about her business, brand, and goals for 2021.
For
Stormi Steele, success is not random. The multihyphenate businesswoman founded Canvas Beauty Brand with the strength of a dream and the determination to see it to fruition.
She worked hard to become a renowned stylist and salon owner, seeing 6-figure profits and retaining a list of satisfied clients. Still, Steele’s dream was bigger than the hair-shop. She moved her focus from styling hair to creating products for multiple needs to grow and maintain healthy hair for customers. ....

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