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360 Degrees of Cava: Grape Varieties
winebusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from winebusiness.com Daily Mail and Mail on Sunday newspapers.
The B O E Certifies the Strict New Zoning and Segmentation of the
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Amorim Cork Joins Sustainable Wine Roundtable as Founding Member
Posted on May 31, 2021
NAPA, CA, June 1, 2021 Amorim Cork, global leader in cork manufacturing and influential advocate for sustainability in the beverage industry, joins eleven other industry leaders as founding members of the Sustainable Wine Roundtable (SWR). As part of this independent, global, and multi-stakeholder non-profit, these founding members aim to create a framework for consistency in the wine industry with regard to sustainability standards.
The Sustainable Wine Roundtable was established by London-based Sustainable Wine Ltd as a response to a call for a common understanding of what the concept of sustainability should mean in the wine industry, a sentiment that was made clear last fall during Sustainable Wine’s Future of Wine conference. The resulting research and advocacy organization is committed to addressing this need through the following objectives:
SONOMA, CA, March 9, 2021 Beginning in April 2021, the Consejo Regulador de la Denominación de Origen Protegida “Cava” (D.O. Cava) will roll out a nine-month long marketing push comprised of trade- and consumer-focused marketing and educational programs across the U.S. to build awareness and appreciation for Cava as a quality, food-friendly sparkling wine perfect for any occasion.
The regulatory body will achieve these goals through the introduction and implementation of a new concept, “360 Degrees of Cava,” led by its newly appointed U.S. partner O’Donnell Lane, LLC (ODL) who will lead public relations as well as in-market trade, media, and consumer activations, and social media strategists First Pour who will execute influencer marketing partnerships. The U.S. is among Cava’s top five export markets.
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