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Got Miles? Michelob ULTRA Launches 'Beer Run' - A First of Its Kind Program Allowing Consumers to Trade In Their Hard-Earned Miles for Beer


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NEW YORK, May 12, 2021 /PRNewswire/ Summer is around the corner and with the world beginning to reopen, we re getting ready for the return of the post-workout happy hour. Michelob ULTRA, the fastest growing beer in the U.S., is encouraging people to get outdoors and get active, safely, with their go-to fit squad by allowing them to trade their miles for beer.
Michelob ULTRA Beer Run
ULTRA
Beer Run is an unprecedented program that allows people to exchange their miles, push-ups, downwards dogs or any exercise activity for the unmatched experience of grabbing a cold one with friends, post-workout. A relentless champion of living an active, balanced lifestyle, Michelob ULTRA believes workouts are better with others and that it s only worth it if you enjoy it. ....

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Travis Scott Founds New Brand CACTI, An Agave Spiked Seltzer


Travis Scott Founds New Brand CACTI, An Agave Spiked Seltzer
UNVEILS NEW BEVERAGE VENTURE IN PARTNERSHIP WITH ANHEUSER-BUSCH
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NEW YORK, Dec. 17, 2020 /PRNewswire/  Today, Diamond certified recording artist, songwriter, producer, fashion mogul and creative force Travis Scott has announced his latest project as a founder and creator of a new brand, CACTI, a venture with Anheuser-Busch. The new endeavor is an extension of his ever-growing personal brand which will bring his signature aesthetic and creative narrative to life in the beverage space. Scott, a tequila fan, was inspired by the flavors of tequila and the light and refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer - hitting shelves in Spring 2021. ....

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