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by Tyler Durden Tuesday, Apr 27, 2021 - 03:10 PM Google and Apple are each making major changes to the way advertisers can track and target consumers, which will effectively kill the decades-old cookies used to tailor ads based on websites you ve visited. Apple s plan, unveiled Monday, has made privacy advocates happy but has ad-tech firms, mobile app developers and rivals (primarily Facebook, which could lose up to 3% of revenue according to Bank of America) fuming, Starting Monday, Apple s iOS will require apps running on its devices to obtain user permission before tracking any activity across other apps and websites - a move similar to what they ve already done with their Safari web browser. ....
Farewell, advertising cookie. After years of debate, Apple Inc. and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the internet. Apple’s plan has pleased privacy advocates but left mobile app developers, ad-tech firms and rivals (chiefly Facebook Inc.) worried and fuming. And Alphabet ....
Farewell, advertising cookie. After years of debate, Apple and Google are making separate moves to effectively kill the software marketers use to track your online activity and tailor ads specifically for you. The moves are upending the way companies have reached audiences and made money from ads since the earliest days of the Internet. Apple’s plan has pleased privacy advocates but left mobile app developers, ad-tech firms and rivals (chiefly Facebook) worried and fuming. And Google is nearing a similarly contentious update to its Chrome browser, which will radically alter how ads are targeted on websites. With these changes, both companies are wielding the kind of power normally only governments have. ....
How Apple, Google Are Killing the Advertising Cookie washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.