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Google says it won't develop intrusive mechanisms like third-party cookies once it phases them out

Google says it won't develop intrusive mechanisms like third-party cookies once it phases them out
medianama.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medianama.com Daily Mail and Mail on Sunday newspapers.

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Australia takes on Google's adtech power

Australia takes on Google s adtech power
A comprehensive inquiry exposes Google s dominance over the entire supply chain and reviews the role of ad agencies in contributing toward the opacity of adtech.
by Jessica Goodfellow
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No-Click Searches Require a New Way to Measure SEO Results

No-Click Searches Require a New Way to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.
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In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:
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“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.”
Fishkin used clickstream data from Jumpshot to document his findings.
Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly. ....

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The Future of SEO Lies in the "Messy Middle" of the Purchase Journey

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey.
The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K.
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Now, I wish that this vision of where SEO is headed in 2021 and beyond was mine. If I’d figured this out on my own, then I could charge big bucks to share this knowledge and wisdom with others.
The article was written by Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team in Great Britain. This 1,000-word article is actually a summary of their team’s 98-page report, which is entitled, “Decoding Decisions: Making Sense of the Messy Middle.” ....

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