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Opinion: Five SEO trends to look out for in 2024 | Digital

The author unravels the impact of generative AI reshaping search engines, explores the ascent of voice search, and provides actionable insights for brands to stay ahead in the ever-evolving SEO landscape
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Google Search Generative Experience , Bing Chat , Zero Click Searches , Even Google Map , Google Shopping , Eo Trends 2024 ,

No-Click Searches Require a New Way to Measure SEO Results

No-Click Searches Require a New Way to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.
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In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:
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“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.”
Fishkin used clickstream data from Jumpshot to document his findings.
Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly. ....

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