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Kelsey Lee-Barber versus little brother in latest Australian Beef campaign via The Monkeys


June 7 2021, 9:13 am | BY Ricki Green | 4 Comments
Today Australian Beef launches a new winter campaign via The Monkeys part of Accenture Interactive, with reigning world champion Javelin thrower, Kelsey Lee-Barber, by highlighting that beef is packed with protein and makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.
 
The new TVC, directed by Trevor Clarence, imagines Olympian, Kelsey Lee-Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table. Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade? In the ad we see that whatever your personal greatness, you can help feed it from the natural source of iron, protein and nutrients packed into delicious Aussie beef. ....

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Alex Kember , Kelsey Lee , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Tasha Strachan , Mitch Bevan , Hayley Pyper , Scott Dettrick , Tanith Williamson ,

Howatson+White's First Work for Allianz Australia Shows How Choices Matter


Creative 43 Add to collection
Agency launches debut campaign with Behind You for What’s Ahead
Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.
The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally. ....

Michael Winter , Antony Partos , Dani Pearce , Olivier Fontenay , Sophie Finn , Sarah Nichols , Jackson Milas , Michael Ritchie , Brad Smith , Chris Howatson , Sophie Haydon , Maud Chaupis , Pete Sciberras , Media Agency , Production Company , First Work , Allianz Australia Shows How Choices , Ybehind You , Want White , Allianz Australia , Spark Foundry , Willo Rourke , Executive Producer , Pip Smart , Ari Wegner , Arc Edit ,

Volkswagen Invites You to Discover Walkinshaw Station in Latest Campaign for the Amarok W-Series


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Campaign developed by DDB Group Sydney
Imagine a place where wild utes roam, where expert handlers capture them and harness their raw power, turning beasts into thoroughbreds. Well, that place is Walkinshaw Station, where Volkswagen Amaroks are engineered to become the only ute reared for the road.
The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the first and only of its kind. ....

New South Wales , Fran Clayton , Matt Chandler , Kim Raicevich , Alasdair Kay , James Davis , Michael Ritchie , Renata Barbosa , Sandy Burcul , Scott Stirling , Ramon Rodriguez , Tara Ford , Alex Dufficy , Paul Jansen , Nicole Drabsch , Nick Russo , Harrison Schaap , Miguel Gadea , Mo Komolafe , Ben Welsh , Christine Chen , Jasmin Helliar , Danny Rulhmann , Rasheida Cooper , Luke Thistleton , Kenny Mcleod ,