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Beth Birkett of Bephies Beauty Supply on Running a Small Business


Design by Hanna Varady
Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status.
Here, tips for raising funds, developing a marketing strategy, navigating social media, and more straight from women who have done it themselves.
Beth Birkett is no stranger to the fashion industry: She is a costume designer, a creative director, the co-owner of the iconic Los Angeles streetwear store Union with her husband, Chris Gibbs, and the founder of Bephie, an ultra-cool women s streetwear line. Instead of baking bread when the COVID-19 pandemic hit, the fashion girl took a leap into yet another space: Beauty. She evolved Bephie into Bephies Beauty Supply, an online retailer that serves as an inclusive marketplace for clothing, beauty, house wares, and more, that supports the work of Black women and those in the LGBTQ+ community. ....

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The Black-Owned Beauty Brands Available At Nordstrom Beginning This Month


In October of 2020, retailer Nordstrom launched Inclusive Beauty, a category of Black-founded and owned brands comprised of Baby Tress, Beauty Bakerie, Beauty Stat, Bomba Curls, Briogeo, Epara, and MANTL. This month, they’ve added five new brands to the “created for everyone” collection, with the inclusion of UOMA, ROSEN, Sienna Naturals, Unsun and 54 Thrones, available both in-store and online.  
According to Nordstrom, it “will continue to grow and partner with brands that share values in diversity, creating awareness for new and emerging brands that truly represent their customers, with additional brands joining through spring 2021.” So in the spirit of celebrating Black excellence in beauty, check out how to shop Inclusive Beauty’s latest.   ....

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