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Havas Health & You appoints Pat Thistlethwaite as chief experience officer


Havas Health & You appoints Pat Thistlethwaite as chief experience officer
In addition to taking on the new role, Thistlethwaite will continue to serve as managing director
Havas Health & You (HH&Y) has announced the appointment of Pat Thistlethwaite (pictured above) as chief experience officer, as the company seeks to strengthen its capabilities in innovation and customer experience.
In addition to taking on the new role of chief experience officer, Thistlethwaite will also continue in his role as managing director of Havas Health CX.
Prior to joining HH&Y, Thistlethwaite worked as a Design Thinking Advisory Board Member at Rutgers University, and also previously served as managing director of data, analytics and activation at Evoke. ....

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Smyle announces partnership with The Difference Collective


Creative agency Smyle has announced a partnership with healthcare communications company The Difference Collective. The collaboration aims to give pharma companies the confidence to innovate with online and hybrid events .
The partnership was created following research by Across Health revealing that more than 50% of neurologists say they are unlikely  to return to physical events post-Covid-19, in addition to Decision Resources Group reporting that 58% of physicians in Europe are likely to continue to participate in virtual conferences and congress after Covid-19 mitigation measures have been lifted.
The major drivers for remaining online are reportedly the low costs, convenience and the quality of the digital offering. ....

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