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Obe Nabs Backing from Samsung Next, Athleta in Home-Fitness Bet bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.
Obé Fitness raises $15M for its personality-driven exercise platform – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
Obé Fitness Review: Home workout playback service with retro appeal Online service Obé (pronounced “obey”) offers a modern insight into the successful VHS cultural tapes that mothers used to watch. As you might expect from a company founded by former talented TV explorers, Obé stands out from a crowded gym with beautiful scenery; attractive charismatic coaches; workouts that don’t require equipment beyond a laptop or iPhone. To get started, just choose one of the 15 types of workouts you offer. These are high-intensity interval training (HIIT) sessions ranging from yoga and meditation classes, and can be played live or on request. There is also the option of all-day fitness challenge sections ranging from seven-day beginner programs to monthly fat burner collections. ....
Illustration by Grey Thornberry When New York City businesses sent their employees home in March of 2020, Mark Mullett and Ashley Mills, who had launched their company, Obé Fitness, just two years earlier, did so as well despite their shock. With their studio nestled in Brooklyn s Dumbo neighborhood emptied, the pair of founders surveyed the space and sat down together at the audio-video control station to process what had just happened. Even though Obé is a virtual fitness platform, with thousands of high-energy instant-play workout classes for $27 a month, it offerings hinge on more than a dozen live-broadcast classes every day, which required many on-premise staff. Suddenly, operating a studio with live-broadcasting just wasn t feasible. ....
How Quarantine Broke the Fitness Industrial Complex Lockdown broke the cult of fitness, ushering in a new moment of being gentle with ourselves. Mirrorpix Before the pandemic, Kristen Wilson, 33, was a reluctant gym-goer whose discomfort in fitness environments caused years of unpleasant experiences. In group classes, she’d push herself to the point of pain, overextending because she didn’t want to look out of place among the workout zealots beside her. “Even yoga, which is supposed to be relaxing, was always so stressful for me,” Wilson, who lives in New Jersey, says, recalling the dread she d feel walking into a class. “I’ve tried different gyms, different times of day, different methods. I was never focused on me. I was always focused on how my body was being perceived.” ....