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Il nuovo film di Dior è un viaggio solo andata nel mondo del profumo (e lo trovi su Amazon Prime)
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Nose, il film dedicato a François Demachy, naso di Dior
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L agenda beauty di Marzo 2021: news e iniziative 8 marzo
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Dior’s head perfumer on what it takes to make a blockbuster scent Chloe Street
How would you translate the mental image of a desert plain into something you can smell? For most of us, it’s a task quite beyond comprehension. For Dior’s perfumer-creator François Demachy, it was a challenge that resulted in the house’s best-selling fragrance Sauvage in 2015.
“Sometimes I have a visual in my head of what I want to convey, what emotion I’m trying to translate, I see it clearly and I have to interpret it into olfaction. Other times I will smell something and instantly feel something, and find it so interesting that it can make me think and linger for hours,” says Demachy. Dior’s Sakura scent was the result of a jet-lagged evening in The Grand Hyatt in Tokyo, in which he spent “hours and hours trying to decode” the scent of a cherry blossom.
Dior s head perfumer on what it takes to make a blockbuster scent
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