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Dior's head perfumer on what it takes to make a blockbuster scent

Dior’s head perfumer on what it takes to make a blockbuster scent
Chloe Street
How would you translate the mental image of a desert plain into something you can smell? For most of us, it’s a task quite beyond comprehension. For Dior’s perfumer-creator François Demachy, it was a challenge that resulted in the house’s best-selling fragrance Sauvage in 2015.
“Sometimes I have a visual in my head of what I want to convey, what emotion I’m trying to translate, I see it clearly and I have to interpret it into olfaction. Other times I will smell something and instantly feel something, and find it so interesting that it can make me think and linger for hours,” says Demachy. Dior’s Sakura scent was the result of a jet-lagged evening in The Grand Hyatt in Tokyo, in which he spent “hours and hours trying to decode” the scent of a cherry blossom. ....

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Dior's head perfumer on what it takes to make a blockbuster scent

Dior's head perfumer on what it takes to make a blockbuster scent
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.

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Dior's chief perfumer on how his unusual nose made him a movie star

Dior s chief perfumer on how his unusual nose made him a movie star
A new film captures the Frenchman picking roses, sniffing whale vomit - and charming supermodels
François Demachy, the Perfumer-Creator of Christian Dior
Perhaps, like me, you dab a famous French scent on your wrists in the evening, without a thought for the patchouli and rose that mingle in these complex creations? Perfumes have a way of becoming very personal to us, evoking a certain memory, or a person - that’s why we feel so strongly about them, and become so loyal. We think they belong to us. ....

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NOSE by Dior is the feel-good documentary I didn't know I needed to see in lockdown

February 27, 2021 4:49 pm
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‘Perfume is about relationships. There is always a human connection.
The House of Dior has given us a rare look inside its world this month, releasing its own documentary,
NOSE.
The film, directed by Arthur de Kersauson and Clément Beauvais, follows Dior’s perfumer François Demachy over two years, providing a rarely seen insight into the Maison de Parfum’s creative process.
In a word, this film is eye-opening, and if like me you previously envisaged a perfumer (or ‘nose’ as they are known) making up their scents by throwing a few bottles of essence together, think again. ....

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Dior Perfumer François Demachy Takes Spotlight in 'Nose' Doc

Demachy and his work his creations include J'Adore, L'Or and Miss Dior are the subject of the latest documentary by Arthur de Kersauson and Clément Beauvais. ....

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