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Inside Today s Virtual Artist Record Labels
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Tribeca Film Festival brings back in-person VR and free outdoor events CNET 1 hr ago Joan E. Solsman © Provided by CNET The Tribeca Film Festival is set to kick off in June. Sarah Tew/CNET
The Tribeca Film Festival in New York will bring back in-person immersive events when it kicks off in June, organizers said Tuesday. The festival which has grown into one of the biggest US events for interactive storytelling in virtual reality and other formats had to quickly pivot last year s program to an all-virtual affair after the COVID-19 pandemic first delayed the festival originally planned for April 2020.
James Murdoch’s Lupa Systems Invests In Virtual Music Startup Authentic Artists Deadline 6 hrs ago
James Murdoch’s Lupa Systems has invested in Authentic Artists, a seed-stage startup that Wednesday launched a new AI-powered virtual artist platform for music, gaming and streaming applications.
Chris McGarry, who previously led music integration at Facebook’s Oculus, is the founder and CEO of the San Francisco-based company. He said the platform, which instantly composes and produces fully-formed, high-quality songs performed by AI-powered virtual artists, enables “entirely new, never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content.”
Authentic Artists is building virtual, AI-powered musicians
Chris McGarry, who previously led music integration at Facebook’s Oculus, is taking a new approach to bringing music into the virtual world with his startup Authentic Artists.
McGarry pointed to virtual celebrities like Lil Miquela and virtual concerts like Travis Scott’s giant event in Fortnite as setting the stage for Authentic Artists. In a sense, the startup represents a combination of those ideas, creating virtual musicians who perform their own concerts initially in Twitch and can respond to audience requests.
“We are very intentionally not trying to create a digital facsimile of what already exists,” he said. “We want to use new tools to create new art, new experiences, new culture. The appeal is that these artists can really be vehicles for collaboration with the audience, so that [audience members] can selectively shape the live show.”
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