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James Murdoch’s Lupa Systems Invests In Virtual Music Startup Authentic Artists Deadline 6 hrs ago James Murdoch’s Lupa Systems has invested in Authentic Artists, a seed-stage startup that Wednesday launched a new AI-powered virtual artist platform for music, gaming and streaming applications. Chris McGarry, who previously led music integration at Facebook’s Oculus, is the founder and CEO of the San Francisco-based company. He said the platform, which instantly composes and produces fully-formed, high-quality songs performed by AI-powered virtual artists, enables “entirely new, never-before-seen virtual music experiences designed to serve the evolving preferences, tastes and desires of fans searching for truly unique content.” ....