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Disinformation for hire, a shadow industry, is quietly booming
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Last Updated: Jul 26, 2021, 10:02 AM IST
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Synopsis
Private firms, straddling traditional marketing and the shadow world of geopolitical influence operations, are selling services once conducted principally by intelligence agencies.
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In May, several French and German social media influencers received a strange proposal.
A London-based public relations agency wanted to pay them to promote messages on behalf of a client. A polished three-page document detailed what to say and on which platforms to say it.
But it asked the influencers to push not beauty products or vacation packages, as is typical, but falsehoods tarring Pfizer-BioNTech’s COVID-19 vaccine. Stranger still, the agency, Fazze, claimed a London address where there is no evidence any such company exists.
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