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Moneycontrol
3 hours ago
Surrogate ads face stricter rules
The Advertising Standards Council of India (ASCI) has brought in more stringent rules to clamp down on surrogate advertising of tobacco and liquor, says The Times of India.
Why it’s important: Distribution of these new brand extensions has become easier with the boom in e-commerce.
Earlier surrogate advertising used to entail bottled water, soda, music CDS or even an airline (Kingfisher).
Fresh norms: Extensions of liquor and tobacco brands that have been launched, but haven’t yet completed two years, need to achieve a net sales turnover of Rs 20 lakh per month from launch. ....

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