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Bremworth Refuses To Back Down From Its Support Of NZ Wool

Tuesday, 27 July 2021, 11:16 am
A global synthetic flooring manufacturer is threatening
legal action against iconic New Zealand wool company,
Bremworth, as consumers increasingly opt for wool carpets
amidst growing awareness of the link between synthetic
carpets and plastic.
As sales of its wool carpets
escalate, Bremworth has been targeted with a letter from
lawyers acting for Godfrey Hirst, owned by US-based Mohawk
Industries which also owns Feltex. Amongst other things,
Godfrey Hirst is demanding Bremworth withdraw a number of
key claims in its marketing campaign that promotes New
Zealand wool, including as a natural, more sustainable
alternative to synthetic carpet fibres made from ....

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Business Scoop » Bremworth Refuses To Back Down From Its Support Of NZ Wool

Press Release – Bremworth
A global synthetic flooring manufacturer is threatening legal action against iconic New Zealand wool company, Bremworth, as consumers increasingly opt for wool carpets amidst growing awareness of the link between synthetic carpets and plastic. A global synthetic flooring manufacturer is threatening legal action against iconic New Zealand wool company, Bremworth, as consumers increasingly opt for wool carpets amidst growing awareness of the link between synthetic carpets and plastic.
As sales of its wool carpets escalate, Bremworth has been targeted with a letter from lawyers acting for Godfrey Hirst, owned by US-based Mohawk Industries which also owns Feltex. Amongst other things, Godfrey Hirst is demanding Bremworth withdraw a number of key claims in its marketing campaign that promotes New Zealand wool, including as a natural, more sustainable alternative to synthetic carpet fibres made from plastic. ....

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Godfrey Hirst challenges Bremworth-brand wool carpet claims

Godfrey Hirst challenges Bremworth-brand wool carpet claims
A global manufacturer of synthetic carpets is challenging claims that New Zealand s Bremworth-brand wool carpets are better for people, animals and the environment.
Carpet business Bremworth last year announced it would be moving away from synthetics and only producing woollen carpets.
Its latest advertising campaign compares using nylon carpet with single-use plastic bags and promotes the advantage of its natural fibres, made from New Zealand wool, as a more sustainable alternative.
United States-based Godfrey Hirst said in a letter to Bremworth that it had made false and misleading claims under the Fair Trading Act about the environmental superiority of its Bremworth wool carpets. ....

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Godfrey Hirst challenges Cavalier's Bremworth-brand wool carpet claims

Godfrey Hirst challenges Cavalier's Bremworth-brand wool carpet claims
rnz.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rnz.co.nz Daily Mail and Mail on Sunday newspapers.

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Godfrey Hirst seeks to pull rug out under Cavalier's marketing claims

Recently US acquired global player rejects the ‘David vs Goliath’ framing of the stoush.
Godfrey Hirst is seeking to pull the rug out under marketing claims made by Cavalier Bremworth over synthetic carpets, and will file a claim in the High Court in Auckland

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Godfrey Hirst , High Court , Cavalier Bremworth , காட்ஃப்ரே ஹர்ஸ்ட் , உயர் நீதிமன்றம் , கேவலியர் ப்ரெம்வொர்த் ,