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Godfrey Hirst challenges Bremworth-brand wool carpet claims A global manufacturer of synthetic carpets is challenging claims that New Zealand s Bremworth-brand wool carpets are better for people, animals and the environment. Carpet business Bremworth last year announced it would be moving away from synthetics and only producing woollen carpets. Its latest advertising campaign compares using nylon carpet with single-use plastic bags and promotes the advantage of its natural fibres, made from New Zealand wool, as a more sustainable alternative. United States-based Godfrey Hirst said in a letter to Bremworth that it had made false and misleading claims under the Fair Trading Act about the environmental superiority of its Bremworth wool carpets. ....