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Garrison Brothers Announces Bourbon Brawl 2021, with Expansion ...

June 25th - Austin/San Antonio, Texas
Phase Three: The Finals (June 30th - July 29th, 2021)
Finalists from each market will be flown into Austin, TX to participate in the pre-recording of The Finals. The pre-recording will be held on Tuesday, July 20th, 2021. Travel and accommodations will be provided for two (2) nights at the East Austin Hotel (1108 E 6th St, Austin, TX 78702) on July 19th, 2021 and July 20th, 2021. Finalists will show off their cocktails and share their stories in front of a live panel of judges. The Finals will then air on July 29th, 2021 at 7:30 PM CST, with viewers getting a chance to cast their vote along with the judges for their favorite cocktail. The bartender with the highest overall score will win the title of 2021 Bourbon Brawl Bartender of the Year . The winner will be announced LIVE at the end of the finale and receive the grand prize of $10,000, a barrel of their own bourbon (for personal consumption only) and be made available as a cockt ....

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Inside Bacardi's Marketing Strategy

Inside Bacardi's Marketing Strategy
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Texas-based Garrison Bros. Distillery to expand its Bourbon Brawl bartender contest to other states

Posted
By Nina Rangel
on Thu, May 6, 2021 at 11:46 AM
click to enlarge
Courtesy Garrison Brothers
The 2020 winning cocktail featured a generous pour of Garrison Brothers bourbon touched with notes of fruit and rosemary. Garrison Brothers Distillery’s Bourbon Brawl is back and this year, it’s bigger than ever.
The annual competition created by Texas-based Garrison Brothers pits bartenders against each other in a battle to create a unique and flavorful cocktail recipe using the distiller s spirits.
Founded in 2019, the contest has previously been limited to the Lone Star State. For the 2021 iteration, though, Garrison Bros. is expanding the competition to eight markets across the United States. ....

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The Patrón X JonBoy Margarita Collection Kit is Your Perfect Start to Summer

The Patrón X JonBoy Margarita Collection Kit is Your Perfect Start to Summer
On 5/5/21 at 2:05 PM EDT
Cinco de Mayo celebrations are here, but May s warming weather means the fun is also just beginning. Patrón Tequila has collaborated with tattoo artist JonBoy and the Cocktail Courier website to create the Fresh Ink Smoked Margarita Kit. You can pick from a variety of JonBoy artwork when you order.
For the Fresh Ink Smoked Margarita, Patrón Silver is blended with fresh lime juice, pineapple juice, agave nectar, smoked paprika, and augmented with a smoked sea salt rim and garnish resulting in a refreshing drink to keep the festivities going the entire summer. There are two kits available, Classic and Deluxe, depending on how many cocktails you plan to serve. The Classic is only $72.99 for four cocktails, and the Deluxe is $96.99 for six cocktails. ....

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Flexibility & The Future Of The Food And Beverage Industry

Flexibility & The Future Of The Food And Beverage Industry
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As states around the country begin to ease restrictions, residents start to emerge into public places, and restaurants open, albeit to new rules, the future of the food and beverage industry is coming into focus. While there a lot of unknowns, right now, one thing is certain: the food and beverage world is going to come out of this a changed industry.
Ryder BrandVoice
Until now, restaurants have battened down their hatches and weathered the storm with combinations of furloughing, take-out programs, and as much delivery as they can support. Many states temporarily lifted bans on alcohol being served in to-go formats, giving bars a much-needed revenue stream. All in all, the ship continued sailing slowly, and without much direction, but she’s still sailing. The question on everyone’s mind though is a quiet chorus of “What’s next?” ....

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