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Rapper Snoop Dogg helps save Australian wine industry in China trade war


Notorious pot-smoking gangsta rapper Snoop Dogg is leading the Australian wine industry s fightback against crippling Chinese trade tariffs.
Treasury Wine Estates, which owns the maker of Australia s most prestigious wine Grange, has found an unlikely ambassador in the controversial Californian.
Melbourne-based Treasury is one of the world s largest vintners, producing award-winning wines in Australia, New Zealand, Italy, Argentina and the United States. 
Its major local labels include Lindeman s, Rosemount Estate, Wolf Blass and Penfolds, which produces Grange, the latest vintage of which retails for $950. 
In a disruptive masterstroke that does not fit with Grange s long-established traditional image, the company enlisted Snoop to promote its 19 Crimes line.  ....

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Snoop Dogg voices new 19 Crimes wines billboard campaign


Snoop Dogg voices new 19 Crimes wines billboard campaign
May 19, 2021 11:16
US rapper Snoop Dogg has lent his voice talents for a new campaign with Australian wine company Treasury Wine Estates.
The out-of-home campaign marks the launch of Snoop Dogg’s collaboration with Treasury Wine Estates, 19 Crimes Snoop Cali Red.
Billboard for the Snoop Dogg and 19 Crimes campaign
The campaign was created in the US by the LA-based creative agency Cashmere Agency. The regional rollout of the campaign is being led by WPP AUNZ’s Mindshare and Wunderman Thompson.
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The billboards in high traffic areas of Sydney and Melbourne will be motion activated. Once activated, a six-second audio clip will play, which includes Snoop Dogg’s voice, says: “The taste of redemption. 19 Crimes, Cali Red Wines”. Listen below. ....

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