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Notorious pot-smoking gangsta rapper Snoop Dogg is leading the Australian wine industry s fightback against crippling Chinese trade tariffs. Treasury Wine Estates, which owns the maker of Australia s most prestigious wine Grange, has found an unlikely ambassador in the controversial Californian. Melbourne-based Treasury is one of the world s largest vintners, producing award-winning wines in Australia, New Zealand, Italy, Argentina and the United States. Its major local labels include Lindeman s, Rosemount Estate, Wolf Blass and Penfolds, which produces Grange, the latest vintage of which retails for $950. In a disruptive masterstroke that does not fit with Grange s long-established traditional image, the company enlisted Snoop to promote its 19 Crimes line. ....
How Treasury Wine turned to gangsta rapper Snoop Dogg to solve its Crimes Weâre sorry, this service is currently unavailable. Please try again later. Dismiss Save Normal text size Advertisement When Treasury Wineâs US marketing head John Wardley first enlisted the help of legendary rapper Snoop Dogg to promote the companyâs new 19 Crimes line, he was told two very important pieces of information. âHis manager assured me, right from the start, that he may not turn up on time, but when he does turn up, he nails it,â Wardley says. âAnd thatâs exactly what we found. We had a joke about âSnoop Timeâ, where Snoop does things at Snoop time. But at the end of the day, I have to tell you, he is a consummate professional.â ....
19 Crimes Snoop Cali Red coming to Australia January 22nd, 2021 Hot off the heels of its successful launch in the US, 19 Crimes’ Snoop Cali Red is officially coming to Australia in mid-2021. The 19 Crimes Snoop Cali Red has become the number one wine innovation of 2020 launched in the US and exceeded its initial 12 month sales forecast in the first two months of launch. Born and raised in Long Beach, CA and a renowned Californian Icon; Snoop Dogg joined forces with 19 Crimes, a brand under the Treasury Wine Estates banner, to create the first Californian wine in the winery’s portfolio: a red blend with ripe, punchy fruit from the Petite Sirah variety, complemented by bright, slightly-candied, red fruit from Zinfandel. ....