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Laybuy Group Holdings Ltd partners with The Fragrance Shop to accelerate operations in the UK

The partnership will provide shoppers with an easy option to buy perfume, hair products, skincare and makeup products from its portfolio with. ....

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Victoria Estella Perry Named Brand President of Petal + Pup

Victoria Estella Perry Named Brand President of Petal + Pup
Philip Scarff to Remain Onboard to Ensure a Smooth Transition
SAN FRANCISCO (BUSINESS WIRE) a.k.a. Brands (the “Company”; “a.k.a.”), a global platform that is pioneering a new approach to direct-to-consumer fashion, today announced the appointment of Victoria Estella Perry to Brand President of Petal + Pup, effective August 3, 2021. In this role, Perry will lead the strategic growth of the Australian-based, digitally native brand, focused on young women’s fashion. Perry will be based in San Francisco and will report to Jill Ramsey, Chief Executive Officer, a.k.a. Brands. ....

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PVH Corp plans 200% increase in doors for top brand

PVH Corp plans 200% increase in doors for top brand
By Imogen Bailey | 23 July 2021
PVH Corp is set to rapidly grow the presence of Nike Underwear in Australia in the upcoming season.
PVH Corp introduced the Nike branded underwear into Australia and New Zealand in October 2020, and following rapid growth, has planned a 200% increase in doors for the garments.
Currently, Nike Underwear is available in select retailers across ANZ including Nike owned stores, Rebel Sport, The Iconic, Culture Kings, JD Sports, City Beach, Myer and David Jones.
The news of expansion comes as the brand announces its new brand ambassador for its men s underwear. ....

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PeriscoPe appoints Eugen Donhauser as senior SEO lead

PeriscoPe appoints Eugen Donhauser as senior SEO lead
June 29, 2021 9:58
Independent digital marketing agency PeriscoPe has expanded its Sydney operations with the appointment of senior SEO lead, Eugen Donhauser.
The announcement:
Independent digital marketing agency PeriscoPe expands its Sydney operations with senior SEO lead, Eugen Donhauser, joining the team.
With over 8 years of international digital marketing experience working with brands such as Toyota, Kia, Camilla and ShowPo, Donhauser joins from his most recent tenure at price comparison engine WhistleOut, prior to which he held senior SEO roles at both Admatic and Performics.
He will report to PeriscoPe’s General Manager of Sydney, Paul Martin. ....

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Tapcart Takes $50M For Mobile Commerce

socaltech.com
Santa Monica-based
Tapcart, a startup focused on helping Shopify-powered e-commerce brands with mobile apps, has raised $50M in a Series B funding round, the company announed Monday afternoon. According to Tapcart, the funding was led by Left Lane Capital, and also included Shopify, SignalFire, Greycroft, Act One Ventures, and Amplify LA. The company said it power the mobile apps for such brands as Fashion Nova, Pier One Imports, The Hundreds, Patta, Culture Kings and thousands of other companies. Tapcart says its platform allows cusomers to create apps using drag-and-drop, codeless tools which merchants can customize for their customers. (Image: Tapcart founders Sina Mobasser and Eric Netsch, courtesy Tapcart). ....

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