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By Marc Chalufour Carol Cone has preached the value of social purpose for the better part of four decades. The name has changed innovative leadership position was an early jargon-heavy phrase but the concept has not: All stakeholders employees, consumers, shareholders and society benefit when a company focuses on more than profit, developing and promoting their reason for being in a way that benefits society. So, when the coronavirus pandemic upended virtually every sector of the economy, Cone (’78) wasn’t surprised to see that the companies with a well developed sense of purpose were quick to respond and adapt. Businesses with strong societal commitments knew best where resources were needed. AB InBev converted manufacturing plants to produce personal protective equipment (PPE) and hand sanitizer. New York Life moved to fund mental health resources for the families of essential works who died from COVID-19. And strong corporate cultures adapted best to the abrupt shif ....
The Pioneer of Social Purpose | College of Communication bu.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bu.edu Daily Mail and Mail on Sunday newspapers.
It is estimated that two-thirds of millennials and Gen-Z prefer brands that stand for something. Brands that define themselves as having a high sense of purpose have seen their brand valuation increase 175 percent over the past 12 years compared to 70 percent for brands with a low sense of purpose. Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world s foremost social impact experts. Her work has built global movements, garnered hundreds of awards and raised billions of dollars for a variety of worthy causes. Bard MBA’s Lindsay Moreau speaks with Cone about finding the power of purpose during the pandemic and the push to end systemic racism. ....
Purpose 360 Podcast Introduces 75 Insights From Social Impact Leaders Purpose 360 Podcast Introduces 75 Insights From Social Impact Leaders The show’s first eBook includes insights from leaders at organizations including Unilever, Procter & Gamble, Tata Consultancy Services, Johnson & Johnson, Aflac, United Way, and more Published 12-10-20 Cover of Purpose 360 eBook December 10, 2020 /CSRwire/ - Leading social impact podcast Purpose 360, hosted by purpose pioneer Carol Cone and cause marketing savant Chris Noble, today released the first edition of its eBook series, featuring 75 insights from guests. The show, which JUST Capital named one of the top podcasts for the stakeholder economy, features conversations with senior leaders at companies from diverse industries about their journeys to identify, integrate, and activate purpose in their organizations. ....
Purpose 360 Podcast Introduces 75 Insights From Social Impact Leaders The show’s first eBook includes insights from leaders at organizations including Unilever, Procter & Gamble, Tata Consultancy Services, Johnson & Johnson, Aflac, United Way, and more Dec 10, 2020 9:00 AM ET Press Release December 10, 2020 /3BL Media/ - Leading social impact podcast Purpose 360, hosted by purpose pioneer Carol Cone and cause marketing savant Chris Noble, today released the first edition of its eBook series, featuring 75 insights from guests. The show, which JUST Capital named one of the top podcasts for the stakeholder economy, features conversations with senior leaders at companies from diverse industries about their journeys to identify, integrate, and activate purpose in their organizations. ....