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It is estimated that two-thirds of millennials and Gen-Z prefer brands that stand for something. Brands that define themselves as having a high sense of purpose have seen their brand valuation increase 175 percent over the past 12 years compared to 70 percent for brands with a low sense of purpose.
Carol Cone pioneered the field of social purpose in the 1980s, and today is widely recognized as one of the world s foremost social impact experts. Her work has built global movements, garnered hundreds of awards and raised billions of dollars for a variety of worthy causes.
Bard MBA’s Lindsay Moreau speaks with Cone about finding the power of purpose during the pandemic and the push to end systemic racism.