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Purpose Disruptors Launch 'The Great Reset Fortnight' with Ecoffectiveness Methodology

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New framework measures the greenhouse gas emissions driven by advertising and identifies ways to maximise the ‘Return on CO2e’
The Great Reset Fortnight, a series of events and workshops designed to empower communications professionals to accelerate the fight against the climate crisis, kicks off on 28th April 2021 at 1pm with a free industry workshop on ‘Ecoffectiveness: The Missing Measure’.
Key to ensuring the creative communications industry helps society and business to reduce its collective carbon footprint, is re-evaluating what it measures and celebrates as ‘success’.
The first event of the series, this virtual workshop will feature international industry experts from well known agencies Caroline Davis (Managing Director and Sustainability Lead, ELVIS) and Ben Essen (Chief Strategy Officer, Iris) who will share the Ecoffectiveness framework - a new methodology for analysing and the carbon impact of our wo ....

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Iris unveils policy to incentivise clients to fight against climate change

Iris unveils policy to incentivise clients to fight against climate change
Marketers encouraged to sign up to climate charter and help businesses reduce carbon footprint.
by Brittaney Kiefer
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Ben Essen , Caroline Davison , Cheil Worldwide , Iri Client , பென் எஸெந் , கரோலின் டேவிசன் ,

Tarrant Sheriff's Lieutenant Who Died of COVID Remembered for His Service and Smile

Co-workers remembered King’s positive attitude and always encouraging people – even inmates – to be happier.
Lt. King was always very jovial and happy,” Sgt. Carolyn Davison said. “Always had a smile on his face and always wanted everyone else to feel good about themselves.
King is the second Tarrant County jailer to die from the virus.
Cpl. Charles Holt passed away in September five days after he was diagnosed – at the age of 36.
And now, another 65 jail staffers and a similar number of inmates have the virus or are in quarantine, Waybourn said.
Detective Ramon Garcia, a board member of the Tarrant County Law Enforcement Association, said jailers are doing great work despite the constant risk. ....

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Movers and Shakers: Asda, OMD Group, Radiocentre, MullenLowe, Jungle Creations

Movers and Shakers: Asda, OMD Group, Radiocentre, MullenLowe, Jungle Creations
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
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United Kingdom , City Of , Siobhan Kenny , Laura Fentonwith , Ian Hayne , Tom Kerry , Gerard Crichlow , Anna Maree Shaw , Natalie Bellto , Caroline Davison , Preyash Thakrar , James Hogben , Vicki Holgate , Stacey Ryan Cornelius , Laura Sheard , Benny Bentham , Dionne Maxwell , Jess Roberts , Omnicom Media Group , Begg Co , Limelight Sports Group , Time Inc United Kingdom , Brexit United Kingdom , Hearst United Kingdom , Purely Organic , Jag Dhanji ,

Review of 2020: The year we became 'accidental climate heroes'

Review of 2020: The year we became accidental climate heroes
As part of Campaign s Not Normal series of essays about 2020, we examine the negative impact of climate change, which made its presence felt in 2020, but also the way that coronavirus brought some environmental positives.
by Brittaney Kiefer
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