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WildBrain Appoints New Director


WildBrain Appoints New Director
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long-standing Director David Colville to retire
HALIFAX, NS, May 19, 2021 /PRNewswire/ - WildBrain Ltd. (
WildBrain or the
Company ) (TSX: WILD), a global leader in kids and family entertainment, announces that its Board of Directors has appointed Karine Courtemanche, CEO of PHD Canada and Touché!, as an independent Director of the Company, effective May 19, 2021. Courtemanche fills a seat on the Board vacated by long-standing Director, David Colville, who in December 2020, announced his intention to retire once a suitable replacement could be found to ensure an orderly transition.
We re pleased to welcome Karine to the WildBrain Board, said Don Wright, Chair of the Board. As a leader of two of Canada s most prominent media agencies, Karine has an outstanding track record of successes in innovation and strategic planning in the advertising and digital media space. We look forward to benefiting from ....

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Effective channel strategies move people and grow brands


WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
The WARC Media Awards’ Effective Channel Integration category rewards result-boosting comms architecture. While media-multiplier logic tells us that messages spanning multiple channels are likely to reach more people and grab more of their attention, some of the 2020 Media Awards winners went one step further. They showed that well-orchestrated channel integration has the power to engage consumers on a deeper level: empowering them, spurring them into action and even giving rise to movements. ....

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